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State of Create: 2016
This report by Adobe, produced by the research firm Edelman Intelligence, shows that show investing in creativity pays off with tangible benefits – from higher income to greater national competitiveness and productivity. It reveals people who identify as creators report household income that is 13 percent higher than non-creators. More than two-thirds believe that being creative helps make people better workers, leaders, parents and students. Leadership Briefing 11.04(124)
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