Leadership

Children’s Media Lives 2024

Compared to last year, parents of younger children are more likely to allow their child to have a profile on social media services before they had reached the minimum age required.

This Ofcom report suggests that nearly a quarter of UK five-to-seven-year-olds now have their own smartphone and that the percentage of children aged between five and seven who used messaging services had risen from 59% to 65%.

Social media use also rose in the age group over last year with nearly two in five using messaging service WhatsApp, despite its minimum age of 13 - with Ofcom warning that parental enforcement of rules "appeared to be diminishing."

The number on social media went up from 30% to 38%, while for livestreams it increased from 39% to 50%. Just over 40% are reported to be gaming online - up from 34% the year before.

Over half of children under 13 used social media, contrary to most of the big platforms' rules, and many admitted to lying to gain access to new apps and services.

While around two in five parents of 5-7 year-olds (42%) say they use social media sites and apps together with their child, a third (32%) report that their child uses social media independently.

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