This IPPR analysis explores the electoral support for action on childcare – identifying key voter groups and their priorities – reveals that swing voters in England are more likely than average to rank affordable, available childcare as a top priority issue.
Swing voters are 2.3 times more likely if they are parents, and 1.3 more likely as a whole, to prioritise improving childcare availability and costs than the average voter.
Over one in 10 swing voters (13 per cent) consider childcare among their top three priorities.
This voter coalition is formed of swing voters, ‘disengaged commuters’ and Black and Asian voters, as well as parents and grandparents.
Beyond these voters, there is still a significant appetite for action on childcare, especially to reduce inequality. More than half of voters would back a political party planning to expand childcare for disadvantaged families.